Martin Whelan | Design & Art Direction

Awareness Campaign

Get Accessible!

Art Direction

The Challenge

Increase awareness of the already existing Employment Standard digital training module housed on the AccessForward website.

The Approach

Utilizing a variety of social media platforms, a strategic mobilization plan was executed with a trifold goal: to expand the number of resource users, increase the total length of time users spend with the resource, and improve the likelihood of social sharing of the resource among community members.

The Components
The project included an animated promotional video, animated banners, and a social media campaign. All of the collateral was created in both English and French. The campaign exceeded our initial goals and went on to win a Creativity International Media & Interactive Design Award for Alternative Media, 2017.

Promotional Video

My Role

I created the visual storyboard for the animation which was then passed to the production designer and motion designer. I worked with the creative director to refine the messaging, collaborate with the copywriter and oversaw the production of both the assets and motion design.

Animated Social Media Ads