Martin Whelan | Design & Art Direction

InHouse Design | Marketing Collateral

Canadian Management Centre (CMC)

Graphic Design & Production

The Challenge

Create engaging marketing material aimed at HR and management professionals, with focuses on professional training and development. Layout design of training booklets and the creation of visuals to support the Instructional Designers content. 

The key objectives

Uphold the organization’s brand standards while developing in-house marketing material. Create printed training booklets using CMC guidelines incorporating client branding.

My Role

As one of the in-house designers I worked on a variety of projects for CMC. In-house projects ranged from printed and digital marketing collateral to CMC branded training and development material for in-person training sessions and an annual printed catalog of all training resources offered by CMC.

Client work mostly involved creating branded training and development booklets to be delivered on site.

Canadian Management Centre Sell Sheets

Marketing Sell Sheets

CMC Catalog Cover

Annual Course Guide Design

Annual Course Guide Layout Design